This year the Wholesale Sexy Corset company celebrates 50 years of enticing and delighting women with their sensual, feminine designs.Celebrity choice: Princess Diana, left, bought her wedding trousseau from Janet Reger. Right, supermodel Helena Christensen models a swimsuit from Reger by Janet Reger at Debenhamst both arms through the straps, put the straps on your shoulders, bend down and let your boobs fall into the cups.
Queen of lingerie: Aliza Reger is the owner of luxury lingerie brand Janet Reger, which was founded by her mother and this year celebrates its 50th anniversary +7
Queen of lingerie: Aliza Corset Manufacturer China Reger is the owner of luxury lingerie brand Janet Reger, which was founded by her mother and this year celebrates its 50th anniversary
Asked lingerie China for the advice she would give other women, Aliza said underwear should be collected, just like shoes.
'It makes me absolutely nuts,' Eliza said. 'You don't wear one pair of shoes all the time so why would you wear one bra?'
She continued: 'You need a good sports bra, you need a black lace bra. Would you wear a black lace bra to the gym? Absolutely not, and if you did, you shouldn't. But going out for a lovely dinner with your husband, boyfriend, lover, would you wear a hideous sports bra? Absolutely not. Wear your lovely black lace bra.
'You wouldn't be tottering around the park in your fabulous 9cm brand new, beautiful suede shoes, you would wear trainers.'
Celebrity choice: Princess Diana and Katie Holmes both bought their wedding trousseau from Janet Reger +7
Supermodel Helena Christensen models a swimsuit from Reger by Janet Reger at Debenhams +7